LivingWell Senior Expo Exhibitor Guide

???? Welcome to the LivingWell Senior Expo! ????

“We are thrilled to have you here! This event is your opportunity to connect with new clients, partners, and like-minded individuals. Let’s make it an unforgettable experience!

To help you get the most out of the day, we’ve prepared some valuable tips—let’s get started!”

— Ryan Stott, CEO of ProExpoLv

People don’t just come to look around – they are searching for great deals! Make sure they can’t walk past your booth without stopping!
✅ Prepare exclusive discounts or bonuses for those who sign a deal at the expo.
✅ Offer special conditions exclusively for event attendees.
✅ Create a unique program or service package that grabs attention!
???? Send us your offers in advance – we will start promoting you and attracting clients even before the event begins!

Who doesn’t love gifts? Add a little joy to your guests’ day!
???? Bring candies, treats, or small giveaways – this will attract people to your booth!
???? Prepare at least 200 sets of promotional materials – so you don’t run out halfway through the day.
???? Think about small gifts that will leave people with warm memories of you!

This is not just an expo – it’s an opportunity to network, build relationships, and close deals.
???? Your goal: to close at least 50 contracts or schedule follow-up meetings for the next two weeks.
???? If you are not at the booth – make sure your best representative is there.
???? YOU CAN’T BE PASSIVE! Greet people, smile, engage in conversations, and highlight what makes your company special!
???? Remember: A boring booth is a wasted day. Get creative!

We will help you attract an audience – but your social media activity is crucial too!
???? Post about your participation – we will send you a ready-to-use post template.
???? 5 days before the expo, we will send you another promotional text to help you attract more visitors!
???? Want to be a guest on our podcast? Let’s introduce your company to the audience beforehand! Reach out to us, and we’ll invite you to a session.

Your booth is your face at the expo – make sure it’s attractive and functional!
???? Arrive early to set up and test everything before the event starts.
???? Use eye-catching banners and clear messaging – people should instantly understand what you offer.
???? Keep it clean and organized – cluttered booths drive people away.
???? Have enough seating if you expect longer discussions with clients.
???? Use screens, demos, or interactive elements to engage visitors.

Your work doesn’t end when the expo closes – follow up with your new contacts!
???? Collect contacts – use a CRM, an app, or even a simple notebook.
???? Send follow-up emails within 48 hours after the event.
???? Call the most promising leads to schedule meetings or close deals.
???? Offer a post-event bonus (e.g., an extra discount for those who respond within a week).

Get extra visibility by leveraging media opportunities at the expo.
???? Take photos and videos – share them in real time on social media.
???? Talk to journalists or bloggers covering the event.
???? Ask organizers about interviews or stage time for a short pitch.
???? Use the event’s official hashtag to increase reach.

Avoid last-minute surprises – plan your logistics in advance.
???? Confirm delivery of materials – banners, stands, giveaways.
???? Pack essentials – business cards, chargers, extension cords.
???? Have a backup plan for technical failures (extra devices, printed materials).
???? Bring water and snacks – expo days are long!

After the expo, evaluate your performance to improve for the next event.
???? How many leads did you collect?
???? How many follow-up meetings did you schedule?
???? What’s the estimated revenue from the expo?
???? What worked well, and what should be improved?

???? Dress well – your appearance makes a strong first impression.
???? Smile, communicate, and network – this is your day, make the most of it!
???? Build connections – neighboring exhibitors might become your future partners!
???? Enjoy the experience! We wish you success, high sales, and new opportunities!
???? Let’s make this day unforgettable! ????

How to Use This Checklist

This checklist is designed to help exhibitors prepare for, participate in, and follow up after an expo. Follow these simple steps to stay organized and maximize your success!

✅ Step 1: Print the Checklist

• Print a copy of this checklist for easy reference.
• Alternatively, use a digital version in Excel or Google Sheets to track progress.

???? Step 2: Check Off Completed Tasks

• As you complete each task, mark it with a ✔ or check the corresponding box.
• Use the “Notes” section to add additional details, reminders, or modifications based on your specific needs.

???? Step 3: Assign Responsibilities

• Delegate tasks to team members to ensure everything is covered.
• Clearly define roles for preparation, engagement, and follow-up.

???? Step 4: Keep It Accessible

• Keep the checklist at your booth or on your mobile device for quick reference during the expo.
• Regularly review and adjust as needed.

???? Step 5: Evaluate Your Success

• After the expo, review the completed checklist to assess your performance.
• Identify areas for improvement and take notes for the next event.
• Share results with your team to refine your strategy for future exhibitions.